Minggu BZ wat ASGMNT (16DEC-27DEC 2013)
Macam-macam report nak disiapkan , bermula ngan subjek International Business sampai la ke Data Model, semua nak kene siap dalam minggu ni. Penatnya lah aku, dah la kene perah otak kaw2 punyer. Tapi yang x syok nyer subjek Corp Finance. Aduh, penat tenong Annual Report ngan Notes die, x taw nak wat pape langsung, susah kalo x de basic finance ni, tp x pe, usaha tangga kejayaan! ni pon tgh roger2 kawan2 yang taw wat kan, harap2 la dorang bole membantu. Dan 1 lagi , mintak2 la mgu2 ni cepat berakhir , x sabar nak jumpe dan lepak ngan orang yang tersayang..tgu die je ni...adoi lamaneyer..haha
Sebagai Sample ak paste kan sikit report tu
UNIVERSITY KUALA LUMPUR INTERNATIONAL
BUSINESS MANAGEMENT CLASS TRIP TO SINGAPORE REPORT
DATE:
Saturday 7.12.2013 – Sunday 8.12.2013
Tentative
Program:
Saturday
7.12.2013: Departure from
Kuala Lumpur Central to Woodland by KTMB Train at 10.30pm
Sunday
8.12.2013: Arrival from Kuala
Lumpur to Woodlands KTMB train station at 9.00am
Sunday
8.12.2013: 9.00am-9.00pm trip
around Singapore by walking on the street and take MRT from Marina Station to
City Hall and to Woodlands Station to Woodlands KTMB train Stations.
Sunday
8.12.2013: Departure from
Woodlands KTMB train station to Kuala Lumpur Central at 11.00pm
Monday
9.12.2013: Arrival from
Woodlands KTMB train station to Kuala Lumpur Central at 7.00am
We embark on a journey from
Kuala Lumpur Sentral boarding on a train at 10:30 pm composed of 10 students
and our very own lecturer Dr. Cordilia. We arrived in Singapore checkpoint in
Woodland on Saturday morning, to be exact at 7:30 am. During this short period,
we were brief by Dr. Cordilia of our mission and we were group into small team.
Our mission is to observe Singapore in terms of the peoples and its correlation
to the success of this small nation achievements despite its nature of being a
small island that fundamentally lack of natural resources. In this mission, we
were tasked to interview Singaporean citizen on how he/she perceives of being a
citizen of this small nation inclusive, if permitted, economic and social
aspect. Thus, from woodland, Our team Aedy Firdaus Abd Razak, Asnawi Othman, and Sallehuddin set our venture together
momentarily with other teams via taxi to SunTec City. During this travel to
SunTec City, we did an interview session with the taxi driver which a born Malay
Singaporean at the age around 34’s. Where he did gave us positive response
towards our informal questions. After arriving in SunTec City, most of the team
began to set their own course, which for our team, we together decided to not purchase
one whole day pass ticket for tour bus for instead we tour the SunTec City to
Marina Bay by walking. It is not decision to cut off the cost but we feel that
in order for us to observe the city we must hands on its on closer look, which
is by bare foot. Most noteable skyscrappers is DBS , DBS is a leading financial
services group in Asia, with over 250 branches across 16 markets. The bank's
strong capital position, as well as "AA-" and "Aa1" credit
ratings that are among the highest in the Asia-Pacific region, earned it Global
Finance's "Safest Bank in Asia" accolade for five consecutive years,
from 2009 to 2013. Along the sidewalks from SunTec City , we passed through
Marina Shopping Center, whereby we look for retailer that does not exist in
Malaysia.Among the obvious brands includes Sennheiser, Samsonite, Suki-Ya. All
of these retailer did not make appearance on Malaysian Market. As a tourist we
did some survey in Levi’s store where, at first we observe the promoter
attitude towards the foreginer or customer from outsides, for the moment we
take a look at the jeans rack, no one approach us, so we did unintentionally
act about to leave the store , the cashier instantly move out from the counter
and chase us to accomadate. Our collegue Sallehuddin are familiar with the
price of the Jeans and start to compared with Malaysian market price. In
singapore levi’s store, the price are cheaper for example in Malaysia store for
the brands of 501 it cost RM359.00, but in Singapore we can get the price at
the cost of $250.00 (RM625) after converted plus get free jeans. Again as
comparison in Malaysia if you buy 2 items the cost is 359 times 2 around
RM718,and furthermore the probabilty of the price is due to the festive season
like the coming of Christsmas, in which the different is about RM93. Moreover
another outlet we observed is Guess, for example the jeans (GUESS REBEL) is
only cost at $108 (RM270), but in Malaysia the cost is at RM350, the cost can
be save as much as RM80.Another store that we observed is Bodyshop, in which we
noticed that the price of the item is higher about 10-15% from Malaysian
market, then the serving is not good as the promoter didn’t make an effort to
approach us to accomadate the needs.The rest of the team members observed the
perspectives of treatment of the people, the consumer behaviour and price
comparison. We spend almost 45 minutes to walkaround the shopping mall and
noticed that is not much different about the arrangement of the shop lot, the
different is the brands is not available in Malaysia.Another observation about
the people or customer they start to flock into the mall around 11 a.m, maybe
by the time that we did the survey as early as 10 a.m. At around 11.15 a.m we
did move out from the Marina Square Shopping Mall. Along the walk we see that
the traffic along the way is not heavy as Malaysia, most obviously about the
bus, they have some sort filter system, that controlling the fumes rates
produced by the vehicles. The lesson that we got, is they have good policies on
air pollution produced by vehicles in their countries. Apart form that , the
timing for the bus to stop at the point and take up the passengers are
consistently with the schedule. The advantages of consistent public transport
is to ease the journey for the tourist and mostly for the locals.Along the way
from Marina Square Shopping Mall, it takes about 1 kilometer and 15 minutes to
reach Marina Bay. At first glimpse, we see that many luxuries cars runnning
around the building, at the moment we expected that it was the visitors cars,
but the expection change when we stopped at the counter of “Ultimate drive”.
From here we learn about the business model that seldomly available in
Malaysia. The Ultimate Drive makes driving a Supercar a reality. Whereby the
driver can experience the thrill of driving on the official F1 circuit in a
Ferrari F430 F1 Spider or Lamborghini Gallardo Spyder. Moreover they can unleash
the power on the straights of the freeway, or simply cruise along the coastline
feeling the wind in your hair. They have different Tours to cater to different
needs. Their Street Circuit Tour takes customers on the famous F1 course for
around 15 minutes ($298).Plus Street to Freeway Tour takes you around the F1
street circuit first, then lets you open it up and fly on the freeway for
roughly half an hour of fun ($468).Apart from that the Ultimate Tour, you get
to drive on the F1 street circuit before taking to the freeway for
approximately one hour of performance driving. If you book two Ultimate Tours
together, both cars can move off simultaneously and you can choose to swap
supercars half way through and experience the thrill of driving both the
Lamborghini and Ferrari ($788).Above are the Drivers' rates. Customers who book
the Passengers ride can enjoy 20% off the Drivers' rates. In addition if you
book two or more Tours, you will get an extra 10% off on all the Tours. These
cars are 2-seaters, and due to insurance, and most importantly, safety issues,
at any time during the Tour, we can only allow one customer per car. There will
either be a co-driver sitting next to the customer who would be driving, or our
professional and friendly driver would be in the driver’s seat chauffeuring the
passenger.
However,
most customers that want two people to enjoy the experience at the same time
choose a double Tour. Each person will take a supercar and set off together. We
have noticed that by doing so our customers enjoy their Tours even more: the
two amazing engines are started simultaneously and sound even better plus they
set off simultaneously. They can see each other while on the Tour and they
sometime even overtake (when safe to do so). If one customer is a passenger
instead of a driver in the other car then we have noticed it is a great
opportunity for them to take pictures on the way; then when they finish their
Tours they share their feelings on their respective supercar right away, a
great moment. Plus by booking two Tours, they will get to enjoy a further 10%
discount.
Please note
that customers buying two Tours will be allowed to take pictures together in
the same car before they start their Tour. Our Professional Drivers can assist
them taking these great shots. Ultimate Drive are
usually very busy – even more so on weekends. Waiting list up to three hours is
not uncommon on busy days. Usually their clients make advance bookings, in
order to avoid disappointment of not getting the ride at the preferred time.
Especially when thisarrangement is going to be a surprise for your Dad, you may
want to confirm the booking in advance on our website using Visa, Mastercard,
Amex or Paypal. Alternatively we can help you to make the advance booking by
telephone if you provide us with your credit card details. If however you do
decide to walk in, we will do our very best to assist you in finding a time
slot right for you.
At the same building our
collegues Asnawi did his interview with Miss Celine supervisor of
SweetSpot Bakery. She explained that
nestled into the historic Whitewater Hotel building since 2006, the SweetSpot
has become Whitewater’s premier destination for specialty cakes, fresh
pastries, delicious deli sandwiches, and the best coffee and specialty drinks
in town. With a warm, inviting atmosphere, The SweetSpot is a busy hotspot for
daytime gatherings of every sort and a popular destination for studying students.
The SweetSpot is a family-run business, community-focused business– owned
and operated by mother-daughter team Karen Moline and Lacey Reichwald. The
SweetSpot is known for supporting local artists, engaging in numerous town
events, and maintaining a staff that is notoriously friendly.
Don’t take our word for it, come in and visit
Don’t take our word for it, come in and visit
First Interview
Interviewer : Aedy Firdaus Bin Abd Razak
Respondent : Sharon @ Harun
Age : 34 (Taxi Driver)
Question 1: Hi Mr
Sharon, Aedy Firdaus Bin Abd
Razak, I’m student of MBA (Management) from Universti Kuala Lumpur. The
purpose of visit, is to conduct a reaserch called “ How Globalize Singapore”.
I’m intrested to ask a few question regards to this matter
Yes , please I will answer the question from what i
have known about
Question 2: How long have you been a taxi driver and
is it full time career?
Almost 4 years since
2010, a part time job and I have weekdays job. Take the job twice a month, only
for few occasions. Earn is not much as expected.
Question 3: What is your perspective of your own
countries ?
It is “fined”
country, in which every single regulations that you not obliged to will be fine
to a certain degree of monetary.
Question 3: Are you familiar with the road to
SunTech City;
There are many roads
that you can take, and it depends on the driver, the more senior you, more
familiarized about the road.
Question 4:How your perspective about foreign
workers that enter to this country?
Cause the job market to
be shrinked especially for the bumiputras, as the wages for this workers are lower
than locals. Many companies choose to get labour from china and Philiphines.
Question 5: How about the toll payment?
Yes there are
using ERP system, before they entering the highways, they needs to reload the
device of smart tag on their vehicles or else , the fined will be imposed.
Question 6: What do you expect of Singapore in 10
years from now?
I hope that , in 10
years time, the cost of living in Singapore is lower than now.
Question 7: How would you see the Singapore
Government earn their economic core?
Intangible
property such as patents, licenses, trademarks, copyrights and securities
produce a variety of types of income, and the taxation of such income may be
subject to different rules than similar domestic income. The provisions for
taxation of foreign income are often subject to modification by treaty, and the
Singapore has
negotiated treaties with over sixty nations.
Second Interview:
Interviewer : Asnawi Othman
Respondent:
Celine Lee
Age :
35 (Supervisor of SweetSpot)
Question 1: Hi Miss, I’m
Asnawi Othman, I’m student of MBA (Management) from Universti Kuala Lumpur. The
purpose of this visit, is to conduct a reaserch called “ How Globalize
Singapore”. I’m intrested to ask a few question regards to this matter. I ‘m
overwhelmed with SweetSpot Bakery, as this shop are not availbale in my
country. Second is , the decoration is exclusive , but the price are still
reasonable from my perspectives. Can you introduce youself and tell us a little
bit about the shop?
Firstly, I would
like to thank you, that you show us your deep interest on our products. Hi, I’m
Celine, acting as a Supervisor at SweetSpot in Marina Bay oulet. In Singapore
we have only one outlet and it is located at this very place. The business
started in 2003 in Singapore and originated from Texas, America in the year of
1999. The outlet is located at Marina Bay Hotel, the brand new gourmet shop
concept offering premium cakes & pastries as well as an array of quality
choclates & confectionaries, breads, sandwiches, panini and salads. Wheter
you are looking for a spectacular wedding cake or cute cupcakes, wheter you
crave for a delicous freshly baked choclate croissant or just ready to pcik up
a healthy & quick lunch option “to go”. The SweetSpot is always the right
spot for you.
Question 2:
Wow, that’s so amazing, I would like to taste the cakes and pastries
that you have, it is a loose if I’m not try it. What makes this outlet differ
from other , cause along the way, especially in Marina Square, there is others pastry
and bakery shop just like you?
Yes,
I supposed you should taste it. I guarantee to you that the taste of our cakes
is not available at any other store. What makes us so special is that, we have
kept the SweetSpot promise
We
only use quality ingredients, carefully selected by international team of Chefs
We
ensure all the produts are home made at Singapore. We won the award- winning
pastry kictchen.
We
ensure the prices are reasonable and in line with local competitiors.
We
guarantee all food products are tran-fat free
We
put all our passion into single product
Question 3: Can you tell use, what is the best menu
that you have that brings special identification to this outlet?
In SweetSpot,
most likely all of our products becomes favourite to customers either bake or
cakes. But the special menu would be it’s Cupcake, delicious, light and soft
and vary fresh. Others like strawbery cakes. The cakes was soft on the sides.
The filling added a pop of fruity flavour, the butter cream was rich and delicious
and being toasted give us the taste a little bit juicy and send you taste buds
over the edge.
Question 4: I’m very excited to taste the great
Stawberry short cake. It will be losses if I’m not eating it. Ok, Do you have
any services that SweetSpot provide, for example birthday party or something?
In SweetSpot, we
did offer the services, you can place the order online and by calling us. The
order must be made 1 day earlier, and we will make custom cakes according to
your references. It’s not only birthday cakes, but for the wedding too, we
includes delivery within Singapore only with reasonable charge with radius more
than 5 KM. We are also good at seeting up the birthday party to make the
customers happy.
Question 5: I’m very impressed with what the shop
has offers to the customers. Did any obstacle that the shop face in the
industry and how you tackle such such problems?
Most frequently
issues that we faced is the increase of raw material that we use to produce the
cakes. Somehow we find other alternatives
to use other substance, but in the same time we preserved the quality. For us,
the quality must comes first. Secondly , we noted that bakes is perishable in
short time, so we make sure, the ingredients use are the best in quality and
also fresh for our beloved customers.
Question 6: We noticed that, the food industry is
among the high risk. As a Supervisor responsible what do you expect and your
dream on SweetSpot in future?
For the future,
we will expand the variety of our products to cater the needs of customers.
Furthermore we are consistwently in quality and serius about giving only the
best for the customers. From time to time, we will add up qulaity of services,
in fact on the decorations that can influence for the pepole to visit our store.
Thank you so much Mrs
Celine for the info. I hoped that 1 day , I will become your franchisee to
bring the SweetSpot to Mlaysia Market
You are welcome Asnawi,
I really proud to assist you and also get an oppurtunity to promote SweeSpot
brand to Malaysian. And all the best for you research. Thank You again.
Third Interview:
Interviewer : Sallehuddin Yunus
Respondent: Lee
Kuan Meng
Age :
35
Company : Ultimate Drive “Take on Supecar”
Question 1: Hi Mr Lee,
I’m Sallehuddin Yunus, I’m student of MBA (Management) from Universti Kuala
Lumpur. The purpose of visit, is to conduct a reaserch called “ How Globalize
Singapore”. I’m intrested to ask a few question regards to this matter
Yes , I would like to
be interview and you can have your question please
Question 2:
Can I book first and pay later?
Due to our high numbers of bookings, we do not accept
booking without immediate payment. However, we will not charge you if you need
to amend the date and/or time later on subject to availability.
Question 3:
How can I make a booking - and how can I pay?
You have 3 ways to book with us:
- At any of our Boutique at Singapore Flyer of Marina Bay Sands. Payment by Cash, Visa and Master Cards.
- Internet Booking. Payment by Paypal, Visa, Master, and American Express Cards.
- Telephone Bookings. Payments by Visa and Master Cards only.
Question 4:
Can I book as a Driver and change it to Passenger later on?
If you book as a Driver, you will most probably
enormously enjoy it. These cars have no clutch, and can be driven in AUTO mode,
like any car, but with a lot more power! They are surprisingly easy to drive.
If you wish to change to Passenger, it is possible, but we unfortunately can't
refund the 20% difference.
Question 5:
Please have my card as a guarantee for the booking. Don't charge to my card. I
will just pay you in cash on the day of the tour. Is it ok?
We do not accept booking without payment. Similarly,
card payment is also needed when you book our tours online.We seek your
understanding on this as many a times we have encountered customers making
reservations without payment and failed to turn up in the end, thus depriving
others the chance to take the supercar ride.We can confirm the booking for you
immediately if you could give us the go ahead to charge to your card.
Appendix:
Picture of Interview Session
The Taxi Driver
Marina Bay Sands
SweetSpot Christmas
Cakes
Luxury Car
We at The SunTech City
Marina Square Shopping
Centre
Model of the business
Company Logo
The CAR
The Specification of
the Car
The Route
The Founder
Size
|
Basic
|
Gourmet
|
Servings
|
6"
|
$14.99
|
$14.99
|
4 -
6
|
8"
|
$27.99
|
$29.99
|
8 -
12
|
10"
|
$39.99
|
$45.99
|
12
- 17
|
12"
|
$51.99
|
$59.99
|
17
- 25
|
14"
|
$59.99
|
$74.99
|
28
- 36
|
16"
|
$89.99
|
$115.99
|
45 -
55
|
Quarter
sheet
|
$39.99
|
$45.99
|
12
- 18
|
Half
sheet
|
$59.99
|
$74.99
|
28
- 36
|
Full
sheet
|
$110.99
|
$140.99
|
60
- 75
|
The Price of Product
List of Cakes
Popular product in SweetSpot
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